T-HOUSE New Balance
New Balance started the cooperation with Tokyo Design Studio in 2018, focusing on bringing the traditional craftsmanships to the modern shoe-making. After a series of successful products, they will together open a new concept store “T-HOUSE New Balance” in Nihonbashi Hamacho, a historical area of Tokyo.
The store is converted from a wooden architecture with 122 years history. With inspiration from Japanese traditional tea culture, architect Jo Nagasaka applied the elements of tea rooms in the space design, conveying the spirits of hospitality, and at the same time, it’s a respect for the historical building.
Every month, T-HOUSE New Balance will host events showcasing their creations with different artists and creators. And the first event will be the launch of M1300JPJ.