Nike ZVEZDOCHKA by Marc Newson「太空狗」

2000 年左右,Nike CEO Mark Parker 联系到 Marc Newson,想让其与 Nike 设计一款鞋。作为当代(至今)极具创意的设计师,Marc Newson 最终和 Nike 在 2004 年公开了这双 ZVEZDOCHKA。
首次发售共有 5 款配色,2010 年又为 Gagosian Gallery 的一次展览单独发售过一款配色,与 Marc Newson 在 2010 年设计的一艘快艇颜色相同。最近一次发售是在 10 周年,即 2014 年,复刻了首发的 5 款配色。

ZVEZDOCHKA 这个名称源自一只「太空狗」,在成为「太空狗」之前它是莫斯科的流浪狗。它的名字 ZVEZDOCHKA 由尤里·加加林命名,在1961年3月25日搭史波尼克十号进入太空进行绕地任务,并最终安全返回地球。

关于更多设计背景,可阅读这篇 Marc Newson 的采访:
https://www.dezeen.com/2014/12/23/nike-reissues-revolutionary-marc-newson-trainers/

这双鞋的使用意义其实并不大 — 毕竟 Marc Newson 是为了「零重力」环境中的宇航员设计的,但是这双鞋绝对是工业技术和球鞋生产的完美结合。整个设计的建模完全在电脑中完成,鞋子由 4 个模块组成,可以任意根据使用场景搭配,如果鞋子的某一部分损坏了,也可以很方便地更换。

2004 年的 Nike 愿意为这个概念买单,开发整套生产流程且进行量产,也是财大气粗呀。

The Nike ZVEZDOCHKA by Marc Newson debuted in 2004 with 5 color variations. In 2010, to celebrate the opening of Transport at Gagosian Gallery, an exclusive colorway was released presenting Marc Newson’s speed boat design.

ZVEZDOCHKA is the name of Soviet space dog, named by Yuri Gagarin. On March 25th, 1961, ZVEZDOCHKA was sent into orbit and came back to earth safely.

For more background of the Nike ZVEZDOCHKA, please read this interview with Marc Newson: https://www.dezeen.com/2014/12/23/nike-reissues-revolutionary-marc-newson-trainers/

Although the Nike ZVEZDOCHKA was designed for astronauts in zero-G environment with very limited functionality for consumers living on the earth, the production of Nike ZVEZDOCHKA is a perfect example of utilizing industrial techniques for shoe production. The shoe design was modeled entirely on a computer. Its modular concept is many years ahead the other products taking modulars into consideration.

It was early in 2004, when we look back at this design, we can still see how innovative and pioneering it was, and how generous Nike was to spend money in R&D.

刚好这两天 Marc Newson 发了一些设计背后的故事:
And just in these days, Marc Newson posted some background information of the design:

Swoosh 部分是镂空的
放在鞋盒外一阵子,积了些灰
内靴底部
最后把鞋面的灰尘处理掉,装进袋子里防氧化,收起来了
Nike 官方图,图片链接到官网页面